Priya, in Blue
The textile revivalist on softness as strategy, the six-yard rebellion, and why she doesn't own a red lipstick.
Priya Menon meets me on a Tuesday, in a bar in Bandra that used to be a printing press. She is late by exactly the right amount — late enough to be interesting, on time enough to be kind. She is wearing a blue jamdani sari that her grandmother wore to a wedding in 1974, and a t-shirt she bought at a petrol pump in Alibaug last month.
This is, in a sentence, what she does. Priya is twenty-six, a textile revivalist by trade and a quiet radical by temperament, and for the last three years she has been dragging the Indian sari out of the museum vitrine and back onto bodies that treat it like a Tuesday.
“I don’t want to be styled,” she says, ordering a lime soda with the confidence of someone who has never once been the loudest person at a table. “I want to be understood. There’s a difference, and Indian fashion has been confusing the two for a long time.”
It is easy, sitting across from her, to see why this magazine wanted her on its first cover. There is a legibility to Priya — she wears her contradictions on the outside and lets you make of them what you will. Bandra and Palakkad. Instagram and altar. A grandmother’s sari and a boyfriend’s t-shirt. She is not, thank god, a brand.
The rest of our conversation happens in a kind of shorthand: about the tyranny of the bridal industry, about why softness is not the same as smallness, about a specific blue that only exists in Kerala after the monsoon. She has thoughts on all of it, and none of them are opinions she borrowed from a Reel.
When we finally step outside, it is raining in a way that is embarrassing for March. Priya pulls the pallu of her grandmother’s sari over her head, laughs, and walks. This, I think, is Bindee — a girl in a sari, in the rain, unbothered, entirely herself.
“There's a version of Indianness that gets sold at the airport. I'm not interested in that woman. I'm interested in the one on the 7:42 local.”
The Bindee Take
What Priya gets right, and what this issue is really about: the next chapter of desi fashion isn't more tradition, it's lower-friction tradition. Pieces that can enter a normal Tuesday will travel farther than outfits saved for one wedding album.
End of story. Filed under The Cover.